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Keywords: Chatbot affordance
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Journal Articles
Bridging the chatbot connection: the role of AI-driven chatbot affordances in e-commerce purchase intentions
Available to PurchaseKalindu Mithila Bandara Yatawara, Tharaindu Sampath, Poorni Lakshani Kalupahana, Shehani Oshani Rathnayake, Nisha Jayasuriya, Nilmini Rathnayake
International Journal of Sociology and Social Policy 1–21.
Published: 05 December 2025
... to ensure the relevance of the respondents. Partial least squares-structural equation modeling (PLS-SEM) analysis was performed using SmartPLS 4 to test the hypothesized relationships and analyze the data. Findings The results show a small direct effect of chatbot affordances on PI, with stronger...
