... service motivation ( NPSM ) partially mediated this relationship, producing a positive indirect effect. In addition, collectivism moderates these relationships by strengthening the link between self-oriented motivation and NPSM , while weakening its association with voluntary behaviour. Originality...

... Collectivism Liberalism Individualism Freedom of expression Relational freedom Social interdependencies This article, therefore, aims to problematize the discomfort experienced by individuals socialized in a society influenced by liberalism, where individualism is naturalized as the standard...

..., the crowd resists governance by others. It insists upon pushing back or acting out, often violently and with no respect for the existing norms. The crowd is irrational, dangerous and is to be discouraged and/or controlled. © Emerald Group Publishing Limited 2011 Collectivism Social...