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Keywords: Consumer's attitude
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Journal Articles
Environmental concern, perceived marketplace influence and green purchase behavior: the moderation role of perceived environmental responsibility
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International Journal of Sociology and Social Policy (2024) 44 (11-12): 1024–1039.
Published: 28 May 2024
... responsibility behaves as a moderated factor, driving the relationship between consumers' attitudes and green purchase intentions. Practical implications The outcomes of this study provide helpful implications for managers in improving green products based on the green purchase behavior of young customers...
