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Keywords: E-commerce
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Journal Articles
Bridging the chatbot connection: the role of AI-driven chatbot affordances in e-commerce purchase intentions
Available to PurchaseKalindu Mithila Bandara Yatawara, Tharaindu Sampath, Poorni Lakshani Kalupahana, Shehani Oshani Rathnayake, Nisha Jayasuriya, Nilmini Rathnayake
International Journal of Sociology and Social Policy 1–21.
Published: 05 December 2025
... (PIs) in e-commerce, addressing challenges like limited understanding and security concerns. Design/methodology/approach A quantitative study was conducted to collect data from 385 customers who had interacted with AI-driven chatbots on e-commerce platforms. Purposive sampling was employed...
