... anthropology Psychology Ideas generation A great deal of debate has gone into the two classical social scientific treatments of the crowd. The first phase of crowd theorizing conceives of the crowd as a submission of individual rationality to the atavistic unconscious of the contagious group mind (Le...

.... It is further argued that the universal appeal of the approach offers researchers an opportunity for cross‐fertilising ideas, generating new insights across disciplines and learning from developments being made in parallel fields of study. Some have argued that Universal Darwinism ignores...