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Keywords: Sales campaigns
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Journal Articles
International Journal of Sociology and Social Policy (2010) 30 (9-10): 472–485.
Published: 07 September 2010
... discourses that define meaning. As such, this paper offers an original insight into food marketing. Richard Tresidder can be contacted at: r.tresidder@shu.ac.uk © Emerald Group Publishing Limited 2010 Consumer behaviour Sales campaigns Food products Marketing Advertising...
