...Nick Pendergrast Larger organisations have a limited ability to regularly promote a vegan message due to their need to bring in a large amount of resources to sustain costs such as their office costs and paid staff. It is more grassroots organisations that have far greater scope...

... as they appeared content on my keyboard. Amused, I made my morning tea, and took a picture of them and posted to Facebook with the caption “My tea buddy for the morning.” As a leftist ethical vegan with several like-minded folks on my friends list, I expected to receive many positive comments and “likes...

... animal advocacy, compared to past decades. The great importance assumed by personal action frames and repertoires of contention emerged as characterizing elements. Activism is always more individual and less related to collective organizations: the central role of veganism and of the internet as protest...

... by suggesting that everyday life may be central to the production of activist spaces and the action of social movements. Drawing upon ethnography methods, interviews with vegan activists, an on-line survey of supporters of vegan movements and an examination of on-line vegan forums, it seeks to analyse...