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Keywords: value-in-use
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Journal Articles
Predicting repurchase intention through characteristics of celebrity endorsers: the pivotal role of parasocial interaction and value-in-use
Available to PurchaseBernadetta Agatha Wibowo, Vania Zahra Salsabilla Hadi, Suherman Widjaja, Alexander Joseph Ibnu Wibowo
International Journal of Sociology and Social Policy 1–20.
Published: 11 March 2026
...Bernadetta Agatha Wibowo; Vania Zahra Salsabilla Hadi; Suherman Widjaja; Alexander Joseph Ibnu Wibowo Purpose This study aims to analyze the influence of celebrity endorser characteristics on parasocial interaction, consumer engagement and value-in-use and investigates the implications of all...
Journal Articles
Utilitarian or entertainment? Value obtained from mobile phones by users in low socioeconomic strata in emerging markets
Available to Purchase
International Journal of Sociology and Social Policy (2021) 41 (5-6): 707–734.
Published: 23 July 2020
... and hedonic benefits? Next, we discuss three theoretical paradigms. 05 04 2020 25 06 2020 30 06 2020 © Emerald Publishing Limited 2020 Emerald Publishing Limited Licensed re-use rights only Capability approach Mobile phones value-in-use Low socioeconomic strata...
