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Purpose
– The purpose of this paper is to identify the core factors that determine tourism demand in four inbound markets of Hong Kong.
Design/methodology/approach
– The general-to-specific approach was adopted as a step-by-step approach to identify the major determinants of tourism demand in Hong Kong.
Findings
– The study revealed word of mouth and income of source market are core determinants of tourism demand in all four inbound markets.
Originality/value
– Knowledge of core determinants of tourism demand is useful to destination management organizations and tourism business owners for strategic planning and decision making to increase total revenues.
2016
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