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Purpose

The purpose of this paper is to examine multivariate analysis of challenges faced by patrons of medical tourism in Lagos metropolis, Nigeria.

Design/methodology/approach

Systematic sampling technique was employed to select 15 specialized private hospitals and 14 Public hospitals in the study area, resulting to a sample size of 29 hospitals. Ten patrons were contacted in each of the selected hospitals; consequently, 290 patrons were sampled.

Findings

The major challenges faced across the selected hospitals in the study area as revealed by this study included time spent in transit to hospital (PKI=3.96 and Mean Dev.=0.77), payment procedure is quick and simple (PKI=3.86 and Mean Dev.=0.67), package pricing is not transparent (PKI=3.76 and Mean Dev. =0.57), hospital facilities and equipment are not easily accessible (PKI=3.63 and Mean Dev.=0.44), Doctors do not pay enough attention to patrons (PKI=3.61 and Mean Dev.=0.42), Doctors do not give adequate explanation of patrons condition (PKI=3.49 and Mean Dev.=0.30), High cost of treatments (PKI=3.32 and Mean Dev.=0.13). The result of multiple regression analysis that produced (R2=0.933, F=296.080, p=0.000) meaning that challenges faced by patrons explain 99.3 percent variation of their destination choice.

Originality/value

The study revealed that challenges face by patrons determine their destination choice.

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