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Journal Articles

Explanatory structural equation model validation for territorial branding tourism policies

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Martha Cecilia Méndez Prada, Lydia María López Barraza, Gertrudis Yackeline Ziritt Trejo, Rafael Roberto Ruiz Escorcia
Journal: International Journal of Tourism Cities
International Journal of Tourism Cities (2023) 9 (2): 377–393.
https://doi.org/10.1108/IJTC-06-2021-0119
Published: 04 August 2022
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