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Keywords: Alternative attractiveness
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Journal Articles
To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
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International Journal of Tourism Cities (2020) 6 (1): 175–196.
Published: 28 January 2020
.... Considering this, the present study aims to shed some light on the factors that drive tourists to switch to Airbnb. More specifically, the objectives of this study are to examine the direct effects of price unfairness and alternative attractiveness on psychological engagement, and to examine the direct effect...
