Keywords: Behavioural intention
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Journal Articles
Journal Articles
International Journal of Tourism Cities (2020) 6 (3): 621–638.
Published: 12 May 2020
..., belonging to select metro cities of India. Findings All the constructs of information quality have a significantly positive effect on attitude of travellers towards e-WOM. Attitude further impacts the behavioural intention to book via an online travel agency/agent (OTA). PII successfully moderated all...
Journal Articles

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