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Keywords: Brand associations
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Journal Articles
International Journal of Tourism Cities (2020) 6 (2): 371–396.
Published: 25 July 2019
... of origin. This framework was applied to analyze and compare the perception of Banja Luka city brand (Bosnia and Herzegovina) by four main target group by country of origin. Design/methodology/approach The suggested research framework combines qualitative generation of tourist’s city brand associations...
