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Keywords: Brand personality
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Journal Articles
International Journal of Tourism Cities (2020) 6 (2): 371–396.
Published: 25 July 2019
... and brand personality with quantitative measurements of city brand perception (scale developed following the framework of Anholts’ (2006) City Brand Index adjusted to tourists as target groups). Findings The developed research framework was demonstrated in the example of Banja Luka main target groups...
