...Deske W. Mandagi; Dave Centeno Purpose Anchored in the theories of brand gestalt and stakeholder perspectives, this study aims to undertake a comprehensive examination of the brand gestalt concept, emphasizing its multidimensional nature and the process of co-creation. Design/methodology...

...Robert C. Ford; John T. Bowen; Stacey Yates Purpose The purpose of this study is to add new insights into the discussion of how a city’s destination marketing organization (DMO) can apply operant resources to act upon its operant resources to create, market and manage a unique brand over time...

...Lino Trinchini; Natalia Andreevna Kolodii; Natalia Aleksandrovna Goncharova; Rodolfo Baggio Purpose The purpose of this paper is to examine the role of creativity and innovation as important attributes of smartness in cities/destination branding. Design/methodology/approach A conceptual...