...Vladimir Antchak; Eleanor Adams Purpose This paper aims to identify the key quality attributes a museum or art gallery should possess and enhance to become an attractive business event venue. Design/methodology/approach The research adopted a two-stage case-study methodology. Firstly, three...

... of Serbia. The data collected were assessed with the use of SPSS 21 statistical software. Findings The results of the study reveal the most important push and pull motives that drive senior citizens to take part in this type of event. It has also provided a better understanding of senior business event...