..., such as the COVID-19 outbreak. Design/methodology/approach A single-case study was conducted. Data were collected from the owner/manager of a boutique hotel chain in Chiang Mai, Thailand through an extensive interviewing process. The authors also examined corporate documents. The authors then re-organized...

...Thanapa Wanitchakorn; Kaewta Muangasame Purpose This paper aims to develop an empirical understanding of the local identity changes of Chiang Mai heritage city from residents’ perspectives from when the city was pushed forward to inscription on the list of UNESCO World Heritage Sites during...

...Edward Koh; Pipatpong Fakfare; Arunotai Pongwat Purpose This paper aims to assess the various impacts of tourism development in Chiang Mai on the local populace’s sense of well-being. The moderating effect of employment in and affiliation with the tourism industry on perception of tourism...