...Seung-Chul Yoo; Diana Piscarac; Tu Anh Truong Purpose This study aims to provide nuanced insights into the effectiveness of digital outdoor advertising in redefining urban tourism appeal. Amidst a transformative era for urban tourism and city branding strategies, this study evaluates Tecoration’s...

... design solutions to promote modern architectural tourism that will have a positive impact on city branding, this study opens the door for future research regarding Southeast Asia’s rapidly changing modern architecture and urban landscape, and how these can be made attractive for its important tourism...

...Thomas Bustomi; Bhakti Nur Avianto Purpose Bandung city had constructed new facilities in urban areas or supplemented existing facilities to create a city branding of music-design-culinary. This paper aims to assess their potential as new tourist areas for urban. This study very little research...

... city governance and smart city livelihood. The first two factors further become the determinants of a successful smart city brand considered by visitors, which contribute to their locational decisions and thus the strategies and policies of smart destination branding. Research limitations...

...Sanja Kovačić; Nemanja Milenković; Iva Slivar; Milica Rancic Purpose The purpose of this paper is to provide a suggestion for the research framework on tourists as target groups for planning city branding strategies with reference to possible differences for tourists having a different country...

...Fabrícia Durieux Zucco; Clóvis Reis; Sara Joana Gadotti dos Anjos; Samara Jane Effting; Melise de Lima Pereira Purpose The purpose of this paper is to analyze the attributes of Blumenau city brand, from the residents’ perspective and its relation to their intention to remain living...

... of place branding to the multistakeholder city branding strategy of Toronto. A combination of interviews, participant observation, content analysis and professional reflection inform the study. Findings Toronto’s emergence as a creative city with global standing has been achieved, in part, through...

...Magdalena Florek Purpose – This paper has two purposes in mind: to present the model of destination brand equity as well as its managerial implications for city brand management. Design/methodology/approach – Based on a model developed by the author in 2011 which adopts a consumer-based...