...Van Huy Nguyen Purpose The purpose of this study is to employ social exchange and social representation theories to explain Kinh and Ethnic minorities’ perceptions toward tourism development in Sapa. A cluster analysis is used to segment their perceptions based on tourism impacts. Design...

... for attending association meetings, by using cluster analysis to understand the role of destination personality in the segmentation process. Design/methodology/approach The questionnaire, based on a seven-point Likert scale, was distributed among representatives and members of the Association of Pensioners...