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Keywords: Competitive advantage
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Journal Articles
International Journal of Tourism Cities (2023) 9 (1): 128–142.
Published: 11 August 2022
... at: rford@bus.ucf.edu 11 03 2022 26 05 2022 04 07 2022 © International Tourism Studies Association. 2022 Emerald Publishing Limited Ecosystem Convention and visitor’s bureau Destination marketing organization Tourism trails Tourism Competitive advantage Branding...
Journal Articles
International Journal of Tourism Cities (2016) 2 (1): 94–102.
Published: 08 February 2016
...John Heeley Purpose – The purpose of this paper is to trace the emergence of a dominant paradigm from within which academics and practitioners alike currently describe and otherwise explain urban destination marketing. The paradigm has been dubbed the “theory of marketing competitive advantage...
Journal Articles
International Journal of Tourism Cities (2015) 1 (1): 36–49.
Published: 09 February 2015
...John Heeley Purpose – The purpose of this paper is to examine urban destination marketing from a mainly practitioner standpoint, though one of its principal observations is the gap between theory and practice; while the former is premised on related notions of difference and competitive advantage...
