Keywords: Competitiveness factors
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Journal Articles
International Journal of Tourism Cities (2024) 10 (2): 701–717.
Published: 13 September 2023
... to the development of the sector. Therefore, this study aims to analyze the competitiveness factors for the improvement of MICE tourism in the city of Mazatlan. Design/methodology/approach It was developed with a mixed approach, using quantitative and qualitative data collection techniques, such as interviews...

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