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Keywords: Confirmatory factor analysis
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Journal Articles
International Journal of Tourism Cities (2021) 7 (3): 640–661.
Published: 07 September 2020
... and completeness. eWOM attitude is studied as a mediator. Design/methodology/approach The study first applies a confirmatory factor analysis to gauge validity and reliability. Then structural equation modelling was applied to test the research hypotheses after collecting responses from 288 Indian millennials...
