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Keywords: Customer loyalty
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Journal Articles
Social media customer behavioral engagement and loyalty among hotel patrons: does customer involvement matter?
Available to Purchase
International Journal of Tourism Cities (2022) 8 (3): 636–657.
Published: 01 November 2021
... and test a conceptual model that outlines the effect of passive and active customer behavioral engagement on customer loyalty and the role of customer involvement in the process, as both an antecedent and a moderator. Design/methodology/approach Data collected from 362 millennials in Johannesburg...
