...Lázaro Florido-Benítez Purpose The nuclear purpose of this research paper is to analyse representative bridges around the world as a tourist attraction and iconic element through destination marketing organisations’ (DMOs’) tourism official websites where these are localised and three online...

... by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure...

... researched preferred the attribute festival brand held in the region which destination marketing organisations (DMOs) can use to their advantage. Practical implications This paper demonstrates, by applying the recommended tool, how it can be used to distinguish festivals/events in an overcrowded SA...