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Keywords: Destination assets
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Journal Articles
International Journal of Tourism Cities (2023) 9 (3): 517–533.
Published: 30 October 2023
...Zhansaya Turgambekova; Metin Kozak; Antonia Correia Purpose The purpose of this study is to develop and test a practical model to identify a developing destination’s assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets...
