Keywords: Destination brand equity
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Journal Articles
International Journal of Tourism Cities (2015) 1 (2): 152–161.
Published: 05 May 2015
...Magdalena Florek Purpose – This paper has two purposes in mind: to present the model of destination brand equity as well as its managerial implications for city brand management. Design/methodology/approach – Based on a model developed by the author in 2011 which adopts a consumer-based...

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