.... This study selects “Wonderful Indonesia” as the exploration context, a brand encapsulating a diverse tourism package comprising “wonderful” nature, cultures, people and history. By exploring this brand, valuable insights into destination brand gestalt’s multidimensionality and dynamic interaction from...

...Zhansaya Turgambekova; Metin Kozak; Antonia Correia Purpose The purpose of this study is to develop and test a practical model to identify a developing destination’s assets. Using the existing destination branding concepts and theories in the research, this study aims to identify how the assets...

... into how DMOs can curate a destination’s resources into an ecosystem that delivers its brand promise over time. Originality/value The study introduces the idea of ecotopes to expand an understanding of tourism ecosystems, it presents the concept of a customer journey to depict a destination’s branding...

... International Tourism Studies Association 2019 International Tourism Studies Association Licensed re-use rights only Carrying capacity Quality of life Urban tourism Overtourism Destination branding Smart destination Cities face challenges linked to tourism that seem to result...