... of the region as a tourist destination. Metin Kozak can be contacted at: m.kozak@superonline.com 21 03 2023 04 06 2023 13 07 2023 17 07 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Destination marketing Kazakhstan...

... in marketing and promotional activities provided to Chinese and non-Chinese travellers. Practical implications The study provides useful information for Destination Marketing Organisations in tourism cities wanting to develop specifically customised tourist products, services and promotion programs...

...John Heeley Purpose – The purpose of this paper is to trace the emergence of a dominant paradigm from within which academics and practitioners alike currently describe and otherwise explain urban destination marketing. The paradigm has been dubbed the “theory of marketing competitive advantage...

... Tourism Singapore History Destination marketing Destinations 2015 Dr Joan C. Henderson can be contacted at: ahenderson@ntu.edu.sg The above comparisons reveal marked contrasts in the size, scale and character of the tourism industries in 1965 and 2015. Already a centre for some...