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Keywords: Digital outdoor advertising
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Journal Articles
International Journal of Tourism Cities (2024)
Published: 27 August 2024
...Seung-Chul Yoo; Diana Piscarac; Tu Anh Truong Purpose This study aims to provide nuanced insights into the effectiveness of digital outdoor advertising in redefining urban tourism appeal. Amidst a transformative era for urban tourism and city branding strategies, this study evaluates Tecoration’s...
