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Keywords: Feature selection
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Journal Articles
Exploring crucial social media marketing factors for improving customer satisfaction and customer loyalty in bed and breakfast sectors in Taiwan
Available to Purchase
International Journal of Tourism Cities (2023) 9 (2): 429–446.
Published: 28 March 2023
.... The research data included responses of 64 B&B enterprises and 625 customers. The collected data was analyzed by feature selection approaches including Decision Tree algorithm and Information Gain to identify the key factors for improving customer satisfaction and customer loyalty. Findings...
