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Keywords: Film-induced tourism
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Journal Articles
International Journal of Tourism Cities (2023) 9 (2): 411–428.
Published: 16 May 2023
...Pei-Ti Chen Purpose This study aims to examine the public’s acceptance of film-induced tourism and develops the relationship among placement marketing, involvement, place attachment and travel intention. The film Your Love Song shot in the Hualien and Taitung regions in Taiwan was selected...
