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Keywords: Green attitude
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Journal Articles
International Journal of Tourism Cities (2023) 9 (1): 143–158.
Published: 12 August 2022
... respondents visiting hotels after the pandemic. The partial least square structural equation modeling is used to analyze the data. Findings The findings show that green attitude, green personality and personal norms significantly influence post-COVID-19 green hotel revisit intentions. Practical...
Journal Articles
International Journal of Tourism Cities (2022) 8 (1): 260–285.
Published: 23 September 2020
... in this industry. Particularly, this study aims to examine the effect of green marketing strategies (eco-labelling and environmental advertising) and hotel guests’ green attitude towards frugality in the context of the Malaysian hotel industry. Furthermore, the mediating effect of green attitude is also examined...
