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Keywords: Hotel booking
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Journal Articles
Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
Available to Purchase
International Journal of Tourism Cities (2024) 10 (4): 1533–1550.
Published: 08 May 2024
... works. In the present study, the authors have investigated the role of social media marketing in the adoption of metaverse technology in hotel booking in India. Design/methodology/approach An extended technology acceptance model was proposed for an empirical investigation in the Indian context...
