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Keywords: Hyper-personalization
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Journal Articles
International Journal of Tourism Cities (2024)
Published: 30 October 2024
...Lázaro Florido-Benítez Purpose The purpose of this paper is to explore how GenAI can help companies achieve a higher level of hyper-segmentation and hyper-personalization in the tourism industry, as well as show the importance of this disruptive tool for tourism marketing. Design/methodology...
