... least square method. Data were collected from Malaysia’s capital city and tourist spots in Kuala Lumpur, the administrative capital city in Putrajaya, and several cities in Selangor, the richest state in the country. Findings The findings revealed that trip quality has a higher significant impact...

...Geraldine Anne Tan; Sonia Lim Purpose The purpose of this paper is to examine the potential of Penang in being a dark tourism destination in Malaysia with the influence of urban tourism development. Design/methodology/approach A systematic review was conducted to serve as a foundation...

...) and social-identity experiences that result from relating to a reference group or culture (RELATE). Professor Ghazali Musa can be contacted at: ghazalimz@um.edu.my Malaysia Perception Experience Essay method Strategic experiential modules Zoo Tourist attractions In 2012, Malaysia ranked...