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Keywords: Malaysian tourism and hotel industry
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Journal Articles
To switch or not to switch: the role of tourists’ psychological engagement in the context of Airbnb Malaysia
Available to Purchase
International Journal of Tourism Cities (2020) 6 (1): 175–196.
Published: 28 January 2020
... intention Alternative attractiveness Airbnb Malaysia Malaysian tourism and hotel industry Price unfairness Psychological engagement It is reported that Airbnb accommodation received approximately 3.25 million guests in Malaysia between mid-2018 and mid-2019 with 73 per cent increase in revenue...
