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Keywords: Managing knowledge
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Journal Articles
The effect of customer relationship management (CRM) dimensions on hotel customer’s satisfaction in Kashmir
Available to Purchase
International Journal of Tourism Cities (2020) 6 (3): 601–620.
Published: 10 June 2020
...Maraj Rahman Sofi; Irfan Bashir; Mohammad Ashraf Parry; Altaf Dar Purpose The study aims to investigate the effect of four customer relationship management (CRM) dimensions, namely, customer orientation, customer relationship management organization, managing knowledge and CRM based technology...
