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Keywords: Marketing strategy
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Journal Articles
International Journal of Tourism Cities (2015) 1 (4): 317–328.
Published: 02 November 2015
... practitioners in boutique hotels marketing strategies such as positioning, packaging, and advertising. Since the 1980s there has been rapid development of boutique hotels internationally. Van Hartesvelt (2006) described the boutique hotel as “something like art, hard to define, but you know it when you...
