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Keywords: Metaverse tourism
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Journal Articles
International Journal of Tourism Cities (2023) 9 (4): 1016–1024.
Published: 28 September 2023
...Jiale Zhang; Farzana Quoquab Purpose Although the metaverse has gained popularity in recent days, research on metaverse tourism in urban destinations is still lacking. Drawing on existing cases in Chinese urban destinations, this paper aims to provide valuable insights into the development...
