Keywords: Operant resource
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Journal Articles
International Journal of Tourism Cities (2023) 9 (1): 128–142.
Published: 11 August 2022
...Robert C. Ford; John T. Bowen; Stacey Yates Purpose The purpose of this study is to add new insights into the discussion of how a city’s destination marketing organization (DMO) can apply operant resources to act upon its operant resources to create, market and manage a unique brand over time...

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