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Keywords: Place brand measurement
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Journal Articles
International Journal of Tourism Cities (2015) 1 (2): 152–161.
Published: 05 May 2015
..., personal encounters, interesting events, lifestyles, job and education opportunities and the business climate (www.gfkamerica.com , 2011). Tourism Poland Managerial implications City branding Destination brand equity Place brand measurement The FutureBrand Country Brand Index is based...
