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Keywords: Promotion
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Journal Articles
International Journal of Tourism Cities (2023) 9 (3): 771–787.
Published: 28 August 2023
... bridges around the globe. Moreover, this research used a content analysis to examine how Expedia, Booking and Orbitz OTAs promote the bridges through their websites in terms of a tourist attraction, iconic element, tourist package, images and information. Findings Findings suggest that the most...
