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Keywords: Restaurants
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Journal Articles
Influence of eWOM on the purchase intention of consumers of Nikkei restaurants in Lima, Peru
Available to Purchase
International Journal of Tourism Cities (2024) 10 (4): 1551–1567.
Published: 27 May 2024
... that addresses a correlation between eWOM and purchase intention in this type of restaurants. With the last statement, this study aims to determine the influence of eWOM on the purchase intention of consumers of Nikkei restaurants in Lima, Peru. Design/methodology/approach A quantitative descriptive...
