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Keywords: Service quality elements
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Journal Articles
Exploring crucial social media marketing factors for improving customer satisfaction and customer loyalty in bed and breakfast sectors in Taiwan
Available to Purchase
International Journal of Tourism Cities (2023) 9 (2): 429–446.
Published: 28 March 2023
.... Therefore, this study aims to provide crucial social media marketing and factors and service quality elements for improving customer satisfaction and customer loyalty in B&B sectors. This study also provides some recommendations for attracting more visitors and increasing customer satisfaction...
