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Keywords: Social media marketing
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Journal Articles
Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
Available to Purchase
International Journal of Tourism Cities (2024) 10 (4): 1533–1550.
Published: 08 May 2024
... works. In the present study, the authors have investigated the role of social media marketing in the adoption of metaverse technology in hotel booking in India. Design/methodology/approach An extended technology acceptance model was proposed for an empirical investigation in the Indian context...
Journal Articles
Exploring crucial social media marketing factors for improving customer satisfaction and customer loyalty in bed and breakfast sectors in Taiwan
Available to Purchase
International Journal of Tourism Cities (2023) 9 (2): 429–446.
Published: 28 March 2023
...Venkateswarlu Nalluri; Kai-Fu Yang; Long-Sheng Chen; Tzung-Yu Kevin Yang Purpose The Bed and Breakfast (B&B) enterprises generally lack sufficient human resources and time to conduct research on important social media marketing factors for visitors’ satisfaction and visitors’ intentions...
