... involving 226 respondents uses structural equation modeling to analyze correlations among factors, including perceived enjoyment, facilitating conditions, ease of use, satisfaction, cost, image and performance. Findings This study reveals that enhancing perceived enjoyment and facilitating conditions...

...Martha Cecilia Méndez Prada; Lydia María López Barraza; Gertrudis Yackeline Ziritt Trejo; Rafael Roberto Ruiz Escorcia Purpose The purpose of this study is to validate an explanatory structural equation model for the evaluation of territorial branding tourism policies for local development and its...