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Keywords: TAM
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Journal Articles
International Journal of Tourism Cities (2024) 10 (4): 1533–1550.
Published: 08 May 2024
... and conclusions will be reported. The technology acceptance model (TAM) is a well-established theoretical framework that is commonly incorporated to gain insights into the acceptance and adoption of a new technology by users. The TAM was introduced by Davis in 1989, which suggests that users’ attitudes...
