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Journal Articles
Impact of metaverse technology on hospitality and tourism industry: an interplay of social media marketing on hotel booking in India
Available to Purchase
International Journal of Tourism Cities (2024) 10 (4): 1533–1550.
Published: 08 May 2024
... and tourism Hotel booking Social media marketing TAM M31 Over the last two decades, the hospitality sector has been in the midst of a time of significant shift as a direct result of the spread of technological innovations (Khaliq, Waqas, Nisar, Haider, & Asghar, 2022). These technologies...
