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Keywords: Thematic analysis
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Journal Articles
Investigating literary gaze through the orchestra model of the tourist experience
Available to Purchase
International Journal of Tourism Cities (2023) 9 (1): 268–285.
Published: 15 December 2022
...-generated content on Tripadvisor. The deductive thematic analysis and multiple correspondence analysis were used. Findings The findings revealed the multidimensionality of the literary gaze. The dominant factors that best describe the literary gaze at Hafez’s tomb were the sensory component...
Journal Articles
Understanding customer experience of culinary tourism through food tours of Delhi
Available to Purchase
International Journal of Tourism Cities (2021) 7 (3): 683–701.
Published: 17 September 2020
... culinary tourist experiences of Delhi. Originality/value The study is original and highly appropriate to all the stakeholders to formulate suitable strategic framework to improve customer experience in the field of culinary tourism. Using real customer experiences as data and choosing thematic analysis...
