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Keywords: Tourism ecosystem
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Journal Articles
International Journal of Tourism Cities (2023) 9 (1): 128–142.
Published: 11 August 2022
... into how DMOs can curate a destination’s resources into an ecosystem that delivers its brand promise over time. Originality/value The study introduces the idea of ecotopes to expand an understanding of tourism ecosystems, it presents the concept of a customer journey to depict a destination’s branding...
